If you are a professional jogger or if you jog along every day to keep up a good figure, you know the value of a good pair of shoes better than anyone else. Shoes are virtually the strength and stamina of your jogging schedule. A comfortable pair of shoes can keep you running on the track for a longer time than ones that are relatively not so comfortable. So, it goes without saying that you should always opt for a comfortable pair.
A proper evaluation of what customers are really looking for when they go out to buy running shoes gives up results that say the right fit is the most preferred option, followed by cushioning. The Stability they provide to the body while running is the next important factor while the flexibility of the shoes while running is the next preferred one. Shoes should let the feet breathe air while you are in them, and they should not weight a lot.
Of course, you are never to find all these qualities in a pair at once. This is probably because all these qualities are rarely ever sought at the same time by different people. For different people, there are different criteria of comfort and elegance, and there is no shoe that fits all sizes.
While some people are ready to adjust their requirements for other criteria if their choice of shoes gives results that are a bit wide, others might give importance to other features like a runner wanted a pair of shoes where his toes had some space when he put the shoes on.